“The people who are crazy enough to think they can change the world are the ones who do.” Steve Jobs
"If they bring something to the table that inspires consumers to care (and Apple knows how to do this), that could be transformational."
"The worst thing to do would be to fail and quit. Failure is just temporary, but quitting lasts forever."
"Mac is the most essential tool for creativity."
"I predict an all-around beat, possibly by as much as $1 billion in sales (over $53 billion) and up to seven cents ($2.26) on per-share earnings driven by a heavier mix of higher-priced iPhones, momentum in iPads and strength in services. Apple will be the first company in history to reach this milestone."
"Don't let the noise of other people's opinions drown out your own inner voice."
"An overheated iPhone battery injured a repairman in an Apple store in Zurich and prompted the evacuation of around 50 people from the shop on Tuesday due to smoke, Swiss police said."
"The relatively short life span of Apple devices is a sizable environmental concern."
"We're committed to leaving the world better than we found it. After years of hard work we're proud to have reached this significant milestone. We're going to keep pushing the boundaries of what is possible with the materials in our products, the way we recycle them, our facilities and our work with suppliers to establish new creative and forward looking sources of renewable energy because we know the future depends on it."
Apple has been a market leader in the world of technology ever since the launch of its first product. Furthermore, media are more and more being used to study their impact on stock market movements. We aim to show that the rises and falls in stock prices of Apple correlate to the extent that people are talking about Apple, the way they are talking about the company in the media, and the fame of the speakers.
In the following, we want to investigate the reciprocal relationships between the fluctuations of the Apple stock market and media coverage related to this company. We explore the Quotebank data set and filter out any quotes that are not related to the company, the products or its direction board. We then combine it with informations on Apple stock market, collected with the Yahoo Finance API.
What is the role of the media coverage in explaining stock market fluctuations? Firstly, we will ask what is the influence of the people’s opinions about Apple expressed in the media on the stock market? Then, we will examine who are the individuals who have influence over potential customers. Do these influencers have an impact on the company image and eventually, on the stock market? The aim is to obtain insights on the interplay between the media coverage and the Apple stock market fluctuations.